Frequently Asked Questions

What is the use of RFM in HubSpot and how will it help us in the business module?
RFM stands for (Recency, Frequency, and Monetary). It lets you segmentize your customers based on how recently a customer purchases, the frequency of the purchase, and the amount a consumer is spending, which is very helpful for targeting a customer in the future based on their shopping pattern.



 Last updated Mon, Sep 13 2021 4:07pm

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