Amazon's Product Description Guidelines

Amazon Product Description Guidelines for Better Visibility & Ranking

To optimize your product descriptions on Amazon after migrating from Shopify, follow these actionable steps for clarity, compliance, and better rankings:

1. Write Relevant and Clear Descriptions

Goal: Communicate key benefits and product uses effectively.
How: Be concise and answer, “What does this product do? Why is it better?”
Example: Instead of “Our amazing vacuum is the best on the market,” use “Powerful suction for quick cleaning on carpets, wood, and tile floors.”

2. Use Keywords Naturally

Goal: Ensure your product reaches the right audience by integrating relevant keywords.
How:
Research customer-focused keywords using tools or common search terms.
Place keywords naturally in your title, bullet points, and descriptions.
Example: For a yoga mat, include “non-slip yoga mat” in the title and “ideal for home workouts” in the description.

3. Structure Bullet Points with Keywords and Benefits

Goal: Highlight key features in a scannable format.
How:
Use 3–5 bullet points to showcase features or benefits.
Start with keywords and action words like “designed for,” “built with,” or “ideal for.”
Example:
Lightweight & Portable: Easy to carry to the gym or yoga studio.
Durable Material: Built to withstand daily use without wear.

4. Avoid Restricted Phrases and Formatting

Goal: Comply with Amazon’s content guidelines for better visibility and to avoid penalties.
How:
Avoid phrases like “#1 seller” or “best” and unverified claims like “guaranteed results.”
Do not use HTML tags, promotional language (e.g., “limited-time offer”), or symbols like $ or %.
Keep the description length within 2000 characters.
Avoid using GIFs; Amazon does not support them.
Example: Instead of “Best vacuum for pet hair,” use “Engineered to remove pet hair effectively from all surfaces.”

5. Add Enhanced Brand Content (EBC) or A+ Content if Eligible

Goal: Enhance your product page with multimedia for improved engagement (available to brand-registered sellers).
How:
Use extra images, comparison charts, and detailed text sections to emphasize benefits.
Highlight unique features or tell your brand story to stand out.
Example: For organic skincare, include images of natural ingredients, benefits, and a “how-to-use” section.

Quick Recap

• Write clear, concise descriptions with relevant keywords.

• Use structured bullet points to emphasize benefits.

• Follow Amazon content restrictions to ensure compliance.

• Maximize visibility with Enhanced Brand Content (EBC) or A+ Content.

Outcome: More visibility, better rankings, and increased sales!