A GTIN (Global Trade Item Number) exemption lets you list products on Amazon without a standard product identifier such as a UPC, EAN, or ISBN. It's useful for:

• Handmade, custom-made, or private-label products
• Products that don't have a manufacturer-issued barcode
• Sellers who want to avoid buying barcodes for every product

Once Amazon approves the exemption, you can list the product without a Product ID, which speeds up listing and saves you the cost of buying barcodes.

Reference videos: Apply for Product ID, or GTIN, exemption · How To Apply For Amazon GTIN Exemption 2025

Steps to request a GTIN Exemption in Amazon Seller Central

1. Log in to Amazon Seller Central and click the three-dot menu on the left-hand side.

2. Go to Catalog → Add Products.

3. Click Blank Form, then click Start.
4. Enter the product name in the Item Name field, select the appropriate Product Type, and click Confirm.

5. In the Brand Name section, tick “This product doesn’t have a brand name” if your brand is not enrolled in the Amazon Brand Registry. Amazon will automatically set the brand to Generic. Click Next to continue.

6. A pop-up appears: “UPC Exemption Approved.” Click Acknowledge to proceed.

7. Fill in the required fields under each tab one by one — Description, Product Details, Offer, and Safety & Compliance.

Note: Product images are not mandatory at this stage. The current values are placeholders, so you can enter any basic details for now.

Description section — add a Product Description (e.g., “Men’s Summer T-Shirt”) and bullet points highlighting key features (e.g., “Made with high-quality fabric”).

Product Details section — varies based on your product type.

Offer section

Safety & Compliance section

8. Once every required field is filled, you’ll see Product Identity highlighted in red. Click Apply now to request the exemption.

9. Once approved, your GTIN exemption is active and you can list the product without a Product ID (UPC).