The Buy Box Performance card on the Dashboard shows how many of your live products currently hold the Amazon Buy Box and how many have lost it — quickly spotting the ones that need attention.
Go to Dashboard and scroll to Buy Box Performance.
| Tile | What it means |
|---|---|
| Won Buy Box | Number of your products currently holding the Buy Box on Amazon. |
| Lost Buy Box | Number of products where another seller holds the Buy Box for the same listing. |
Click View Details to open the full breakdown — see which specific SKUs are winning vs losing the Buy Box, and identify the ones to reprice or optimise.
Buy Box eligibility depends on multiple Amazon factors — pricing, fulfillment, seller performance, stock — so a "Lost Buy Box" count isn't necessarily a failure on the app's side. Use it as a signal to revisit pricing, stock, and shipping settings for those SKUs.