Error 5461: You may not create new ASINs for the brand xxx

Error 5461: You may not create new ASINs for the brand xxx

Error Description

This error code means that Amazon has restricted your ability to generate new ASINs for the specified brand. This restriction is often implemented to safeguard the brand, and it can occur due to various reasons, including brand protection policies, lack of authorization, or previous compliance concerns. Obtaining proper authorization and adhering to Amazon's brand policies is essential for listing products under certain brands.

Potential Reasons:

  • Brand Protection Policies: The brand has placed restrictions to prevent unauthorized sellers from creating new listings under its name.
  • Lack of Authorization: You may not have approval from either the brand owner or Amazon to create new ASINs for the brand.
  • Compliance Issues: Past violations of Amazon’s policies could result in limited permissions for listing new products.
  • Brand Registry Enrollment: The brand might be part of Amazon's Brand Registry, which applies stricter control over the creation of new listings.

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