How To List Variant Products on Amazon?  

• If you have product variants listed on Shopify and wish to upload the same on Amazon, you can follow these steps to upload variant products via the app:

• Scroll to the “Not Listed” aisle in the listing section 

• Identify the variant you want to list 

• Click on the “1 variant” option to view the variant list, and click on it again to open the edit page.

• Here you have the option to choose, whether you want to list the variant as an offer listing or a new listing. Under the difference here. 

Listing the Variant Product as an Offer listing Vs New Listing

• IMP: If the variant is listed as an offer listing, its category will automatically be saved. So you don’t need to map attributes here.

• However, if it is a new listing, you will need to scroll down to “Amazon Category” and choose an appropriate category and map attributes.

Other fields you can edit include Fulfilment Type, Product Title, Description, Handling Time (for FBM products), Price, Business Price, Inventory, Amazon Variant SKU, Barcode, and Images. 

1. Fulfillment Type

The fulfillment type determines who will handle the storage, packaging, and shipping of your products. You can choose between FBA and FBM.

Changing this setting allows you to adapt your fulfillment strategy based on inventory levels, logistics capabilities, and cost considerations.

2. Product Title

A product title plays a crucial role in search visibility and conversions on Amazon. You can:

• Use the Shopify product title directly in your Amazon listings.

• Customize the product title for Amazon to make it more optimized for search.

How to Customize:
Click on “Set custom product title for Amazon”, enter the new title, and save it.

Best Practices for Amazon Titles:

• Includes keywords 

• Include key product attributes (e.g., brand, size, color, material).

• Keep it concise and within Amazon’s title length limit.

3. Product Description

A well-crafted description improves conversions by giving customers detailed information about your product. You can:

• Use the Shopify description for consistency.

• Create a custom Amazon description with tailored content that fits Amazon’s requirements.

How to Customize:
Select "Set custom product description for Amazon", enter a new description, and save it.

Best Practices for Amazon Descriptions:

• Clearly explain key product features and benefits.

• Use keywords and bullet points to enhance readability.

• Avoid duplicate content and focus on what makes your product unique.

4. Handling Time (For FBM Products)

Handling time refers to the estimated time between order placement and handing over the order to the carrier.

• Amazon requires sellers to set accurate handling times to avoid late shipments.

• For FBM sellers, this field ensures customers get a reliable estimated delivery date.

How to Edit:
Set the handling time in the app based on your processing capability and shipping speed.

Best Practices for Handling Time:

• Set it as low as possible to increase chances of winning the Amazon Buy Box.

• Ensure your warehouse can process and ship orders within the set timeframe.

5. Price

Pricing directly impacts your competitiveness on Amazon. You can:

• Use the Shopify price for Amazon listings. Choosing this will retain the previously applied price settings. Price settings follow a hierarchy: Edited Product > Variant's Parent > Template > Global Settings.

• Set Custom Variant Price on Amazon.

How to Customize:

• Choose the option to set custom pricing.

• A dropdown like open like so,

The available options include:

1. Percentage Increase/Decrease – Adjust the price by a percentage.

2. Fixed Value Increase/Decrease – Add or subtract a specific amount.

3. Custom Price – Enter a completely new price manually.

Final Price Display

Once you've made your adjustments, the Final Price will be displayed, showing the exact amount after applying the changes. 

For instance, if you opt for a 10% decrease without rounding off, the price will be displayed as follows:

This allows you to maintain pricing flexibility while ensuring clarity in how your product prices appear on Amazon.

Best Practices for Amazon Pricing:

• Monitor competitor pricing to stay competitive.

• Consider Amazon's fees when setting prices to maintain profitability.

• Use dynamic pricing strategies if necessary.

6. Business Price (For Amazon Business Sellers)

If you sell on Amazon Business, you can set a discounted price for business buyers.

• Encourages bulk purchases from businesses.

• Helps you become eligible for business-only promotions and increased visibility in Amazon’s B2B marketplace.

How to Edit Business Price?

With this feature, you can set a separate discounted price specifically for business buyers on Amazon.

Step 1: Choose a Business Price Adjustment Method

• Select either "Value Decrease" or "Percentage Decrease" to reduce the price from the product’s standard price.

• Enter the discount amount or percentage.

• The Final Price displayed will reflect the adjusted price, which will be synced to Amazon.

Step 2: Apply Discounts Based on Order Quantity

To encourage bulk purchases, you can add quantity-based discounts:

1. Click "Add discounts on orders quantity."

2. Select whether the discount should be applied as a fixed value or a percentage.

3. Set the minimum order quantity required to avail of the discount.

4. Enter the discounted price per unit for that quantity tier.

5. The Final Price per unit will update accordingly.

6. You can add multiple quantity tiers using “+ Add a new discount rule.”

These settings allow you to provide flexible and competitive pricing for bulk buyers while ensuring the correct prices are synced to Amazon.

7. Inventory Management

Managing inventory ensures that your Amazon listings display accurate stock availability. You can:

• Sync inventory with Shopify to reflect stock changes automatically.

• Set custom inventory levels for Amazon if you want different stock allocations. You can choose a precise numerical value to set as your product's stock level.

8. Amazon Variant SKU

The Amazon Variant SKU is an identifier that helps Amazon track and manage your product variations.

• Keep the existing Amazon SKU or

• Set a custom SKU.

How to Customize:
Click on “Set custom SKU for Variant”, enter a new SKU, and save.

Best Practices for SKUs:

• Use a structured naming convention for easier tracking.

• Ensure the SKU matches your internal inventory management system.

9. Barcode (UPC, ASIN, EAN, or GTIN)

Barcodes are used by Amazon for product identification. You can:

• Use the Shopify barcode if applicable.

• Enter a custom barcode if you need a different identifier for Amazon.

Amazon Barcode Requirements:

• Ensure your product has a valid UPC, EAN, or GTIN.

• If you have brand approval, you may be eligible for Amazon GTIN exemption.

10. Images

Product images impact conversion rates and customer trust. You can:

• Use Shopify images directly on Amazon.

• Upload custom images for Amazon-specific requirements.

How to Edit:

Upload upto 9 Images. If required, add more Images using the add Image action. Selected Images will be displayed for you to select for your Amazon Listing.

Amazon Image Requirements:

• The main image must have a pure white background.

• Product must be at least 85% of the frame.

• No watermarks, logos, or additional text should be included.

Once all changes are made, scroll back to the top and access “More Actions”.

Here, you can click on upload to list your variant and check the recent activities in the dashboard for progress, OR, perform an Amazon lookup if you want to avoid duplicate listings.