Profiling is a vital step that helps you list your products in the appropriate categories. Profiling enables you to automatically map your Shopify products to the corresponding Walmart categories.
Let's break down the concept with an example:
Suppose you have a Shopify store of fashion and lifestyle, selling clothes. Now, you wish to list these products on Walmart. Instead of manually adding each product, you can create Profiles for every set of products. These products, now when uploaded to Walmart within the selected profile, will follow the rules specified in the Profile selected.
Uploading your product to Walmart under the right category will help you improve its SEO, making it visible to online shoppers looking for similar products. This will increase brand visibility on Walmart Marketplace and boost conversion. In short,
- Accurate Category Mapping: Automatically maps your Shopify products to the correct Walmart categories, ensuring they appear in relevant search results and meet Walmart’s categorization standards.
- Improved Discoverability: Proper categorization enhances the visibility of your products on Walmart, increasing the chances of reaching the right audience and driving sales.
- Time Efficiency: Saves time by eliminating the need for manual category selection for each product. Bulk mapping features allow you to profile multiple products simultaneously.
- Error Reduction: Minimizes errors in category selection, reducing the risk of rejected listings and maintaining a professional storefront.
- Customized Product Grouping: Enables grouping of products based on specific attributes like type, brand, or inventory level, making it easier to manage and update listings.
- Enhanced Listing Accuracy: Ensures your product details align with Walmart's guidelines, improving listing accuracy and compliance.
- Streamlined Workflow: Simplifies the listing process by automatically applying predefined profiles to your products, reducing repetitive tasks and improving efficiency.
- Scalability: Supports seamless handling of large inventories, allowing you to expand your product catalog on Walmart without additional manual effort.
Now, on the page that opens:
- Click on the Add New Profile tab, available at the top right corner
- Now, create a suitable profile for your products. To know more about how to create a profile,
click here - Once your profile is created, you can move to the Manage Profile section to have an overview of the profiles created, the Walmart category selected for the profile, its status, along other details.