Difference between New Listing and Offer Listing

Difference between New Listing and Offer Listing

When you send a product to Amazon from the app, it can go up in one of two ways — as a New Listing or as an Offer Listing. Here's what each one means and when it's used.

New Listing

A New Listing is created when your product does not exist on Amazon yet. The app sends all the product details — title, description, images, brand, and category attributes — and Amazon creates a new product page (ASIN) for it.

Use a New Listing when:

  • Your product is unique to your store.
  • No ASIN, UPC, EAN, or GTIN match exists on Amazon.

Offer Listing

An Offer Listing is created when your product is already sold on Amazon by other sellers under an existing product page (ASIN). Instead of creating a new page, you simply attach your offer to that existing ASIN.

How does the app know which one to use?

Before you upload, run Amazon Lookup on your products:

  • If Amazon has a match, the product's status becomes Not Listed: Offer and the matching ASIN is saved on it.

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