App Overview

For most Shopify sellers, reaching customers on Amazon usually means creating listings, managing a new sales channel, and adapting to Amazon’s ecosystem before knowing what will actually work.

The Off-Amazon Selection CedCommerce Integration offers a different approach.

Instead of listing your products on Amazon, this integration allows your Shopify catalog to become discoverable within Amazon’s search and AI-powered shopping experiences, while the actual purchase continues to happen on your own website.

This is made possible through Amazon’s Off-Amazon Selection (Shop Direct) program, where selected products from external eCommerce stores can appear across Amazon’s discovery surfaces.

With this integration, CedCommerce helps you:

• Connect your Shopify store with Amazon’s discovery ecosystem

• Sync your product catalog in a structured format required by Amazon

• Ensure your product data (titles, images, pricing, availability, and URLs) is ready for discovery

• Eliminate the need to create and manage Amazon marketplace listings

When a customer discovers your product on Amazon:

• They can choose to visit your website

• The purchase is completed on your Shopify store

• You continue to manage pricing, payments, fulfillment, and customer relationships

Why this matters

This integration is designed for sellers who:

• Want to tap into Amazon’s customer demand without becoming marketplace sellers

• Prefer to retain full operational control over their business

• Are looking to test product demand on Amazon without committing to a new sales channel

What CedCommerce does

CedCommerce acts as the integration and feed management layer that connects your Shopify catalog with Amazon. This makes it easier to participate in Amazon’s discovery ecosystem without changing how you currently run your business.

CedCommerce is one of the official feed syndicators for this program, helping you connect your Shopify product catalog to Amazon through structured product feeds. These feeds include essential product information such as titles, descriptions, images, pricing, availability, and product URLs. Once synced, this data enables Amazon to match your products with relevant customer searches and display them within the Shop Direct experience.

Read more about how this works in our blog here. [Add link]

The integration is built to simplify the technical process of participating in Amazon Shop Direct. Instead of managing feed specifications, formatting requirements, or catalog submissions manually, you can rely on CedCommerce to handle product feed setup, synchronization, and data alignment with Amazon’s requirements.

This app is particularly useful for:

• Shopify sellers who want to increase product visibility without listing on Amazon

• Brands looking to test demand from Amazon shoppers before expanding into the marketplace

• Businesses with an existing fulfillment and operations setup who want to drive traffic to their own website

• Sellers focused on retaining control over their customer experience while expanding reach

Currently, the Off Amazon Selection Integration is available as an invite-only program. Sellers interested in participating can connect with CedCommerce here to evaluate eligibility and initiate the onboarding process.

Once you’re enrolled, CedCommerce will assist with connecting your Shopify store, preparing your product feed, and enabling catalog synchronization with Amazon. This integration introduces a new way to think about growth, where Amazon acts as a discovery channel, and your Shopify store remains the transaction and fulfillment layer.

Amazon determines which products appear in its discovery experience based on factors such as relevance and product data quality. Submitting your product catalog does not guarantee visibility for every product, but accurate and complete product data improves the chances of being surfaced.