TikTok is not just one of the rapidly evolving social media platforms but has also emerged as a leading social commerce marketplace with TikTok Shop. With over 1 billion active users, TikTok is a master hub for sellers looking to scale their eCommerce growth and gain more conversions. Sellers can connect with highly engaged customers on TikTok based on their interests, combining the power of creativity, community, and commerce to accelerate their business. 

In other words, TikTok Shop provides a suite of features, solutions, and advertising tools. These are designed to help businesses optimize their sales potential by leveraging the power of TikTok.

Bridging the gap between PrestaShop and TikTok, the app is designed to help sellers sell their products on TikTok Shop. The app is crucial for selling products on TikTok Shop as it helps save the time and effort of managing two different stores at the same time. The sellers can sync and manage their products, inventories, and orders on PrestaShop and TikTok Shop in real-time, without any hassles. 

This guide will take you through each section, option, and settings available in the app to help you gain optimum efficiency. 

• Real-time Synchronization: Product information such as pricing and inventories on the PrestaShop store and TikTok Shop are synced in real-time. As a result, any updates on the merchant’s PrestaShop store will be reflected on their TikTok Shop almost immediately. 

• Centralized Data Management: Manage products, inventory, orders, and pricing from a centralized dashboard with the CedCommerce TikTok Shop Connector. Sellers can optimally utilize their time and efforts by connecting, configuring, and syncing both stores and managing everything centrally.

• Attribute Mapping: With CedCommerce TikTok Shop Connector, sellers can map TikTok Shop category attributes with PrestaShop attributes in just a few clicks. The attribute mapping can be done on individual product levels and category templates for bulk products. This feature allows sellers to upload PrestaShop product attributes, such as product size, material, color, and other specifications to TikTok Shop. 

• Category Template Creation: This feature will enable sellers to map their PrestaShop attribute with TikTok Shop and categorize it into one profile based on some field. So, before a seller uploads a product, they can assign a category template to it, and most of the prerequisite information fields will be filled automatically.

• Bulk Upload: Sellers can upload all their PrestaShop products on TikTok Shop in bulk. Thus, they are spared from the hassles of operational overload while uploading multiple products. 

• Advanced Order Management: This feature automates order management by synchronizing TikTok Shop orders with PrestaShop in real-time.