Templates

Templates

*App support provided by CedCommerce

Templates help you set up and manage how your Shopify products are listed on SHEIN. By using templates, you can apply consistent rules and category details across similar products, saving time and improving listing accuracy.

Whether you're selling fashion, beauty, or accessories, templates ensure your product listings meet SHEIN's category and attribute requirements, without manual entry every time.

Why use templates?

  1. Faster product setup: Apply common settings in bulk to multiple products
  2. Accurate listings: Ensure your products comply with SHEIN’s required fields
  3. Time-saving automation: No need to configure attributes one by one


How to Create a New Template? 

Creating a template involves the following steps:

Category Mapping and Product Assignment

Assign Category Path
Browse and select the desired category path and move ahead to assigning the products



Once you’ve selected your category path, you can check it in the selected category block and modify, if necessary. To remove/adjust your category path, click on ‘Clear Category’ and select the new categories. 

Assign Products

When your products from Shopify are imported into the SHEIN Sales Channel app, the app helps organize them in the most suitable format using templates and rules, making sure they align with SHEIN’s category, attribute, and listing requirements. 


To take full control of how products are categorized and published on SHEIN, follow the below steps to add certain/all products to a template as per your need. 


| Note: If you sell products in different categories like Apparels, Electronics, etc., it’s suggested to use different templates for each category. 


Using different rule groups, you can add products to the template. Let’s  understand the following terminologies before adding the products:

Product attribute: This is the product field from Shopify that you want to use to filter products. You can choose from:

  • Product title

  • Product vendor

  • Product type

Condition: This is how the selected attribute is matched. Choose one of the following:

  • Equals

  • Not equals

  • Contains

  • Does not contain

Attribute value: This is the actual value you want to match. For example, if the product vendor is “Nike,” enter Nike.

Rule groups: A rule group is a set of conditions that help select matching products. You can add:

  • Multiple conditions inside a rule group

  • Multiple rule groups within one template

Example: How to assign a product to a template?

Let’s say you want to assign all Nike men's training shoes to a specific SHEIN template for sports footwear.

Here’s how you can do it:

Rule Group 01 

Product attribute
Condition
Attribute value
Product title
Contains
Men MC Trainer Training Shoes
Product type
Equals
Training Shoes 
Product vendor
Equals
Nike

In this case:
  1. All three conditions in Rule Group 1 must be true for the product to be assigned.
  2. This follows the AND logic: title contains X and type equals Y and vendor equals Z
Rule Group 02

Product attributeConditionAttribute value
Product titleContainsMen Training Sneakers
Product vendorEqualsAdidas

In this case:

  • The product will be added if it matches either Rule Group 1 or Rule Group 2

  • This follows the OR logic: if either group is satisfied, the product is included

| Note: If any one rule group is satisfied, the product(s) will be automatically added to the template.

If no products are found that match your set rules, you’ll get the following error message. In such cases, please check the existing templates or retry after changing the rules. If you still find the error message, please contact support at: {support email id}. 



If the products match your set rules for the template, they’ll be added to the templated and you’ll get the following message: 


You can also click on ‘View products’ to check the products added to the template, as shown below:



Variation Mapping

This step helps you match the product variations from Shopify (like color, size, pattern) with the predefined variation fields required by SHEIN. This is important because:

  1. SHEIN has strict rules for how variations are labeled and grouped.
  2. A mismatch can cause your product to be rejected or listed incorrectly.
  3. This step ensures your variations are accurately displayed and easily shoppable on SHEIN.
For Variant Products (Products with multiple options like Size or Color)
Use this when your products have variations on Shopify (like multiple colors or sizes). Here’s how to complete the fields:




FieldWhat it meansWhat to enter
Shopify Option NameThis is the label for your variation on ShopifyFor example: Color, Size, or Pattern
 Shopify Option Value
 The actual value of the option
 For example: Red, Medium, Floral
SHEIN Option NameThe equivalent label accepted by SHEINChoose from SHEIN’s accepted values like Color, Size, Style Type, Material, etc.
 SHEIN Option Value
 The mapped value SHEIN requires
 For example, if Shopify shows Red, SHEIN   might accept only Red or a standardized   color name

| Tip: SHEIN supports only one variation group per product. Choose the one that best represents your main variation.

For Simple Products (Products without any variations)


Sometimes your product doesn’t have any options like size or color on Shopify. In that case, Shopify assigns a default variant labeled as Default Title.

Follow these steps to map such products:

Step 1: In the Shopify option name, enter Default Title (or leave it as is if pre-filled).
Step 2: In the Shopify option value, keep the Default Title.
Step 3: In the SHEIN option name, select an accepted field like Color or Style Type.
Step 4: In the SHEIN option value, enter a specific value such as Black or Oversized.

| Note: Mapping even simple products helps SHEIN classify and display your listings better.

Example

Let’s say you’re selling a t-shirt that comes in multiple colors:

Shopify valueSHEIN value
Option name: ColorOption name: Color
Option values: Red, Blue, GreenOption values: Red, Blue, Green

Size Chart

The Size Chart helps your customers make better buying decisions by giving them clear size measurements, especially useful for fashion and apparel products. 

| Note: Adding a size chart is optional, but it’s highly recommended to reduce returns and build trust with buyers. 
| Note: You might not get the size chart step for certain products while creating templates, as it’s not required.

What to Know: 

  • Only enter numeric values (no text or symbols).

  • Measurements must be:

    • Greater than 0

    • Up to 2 decimal places (e.g., 12.5 or 32.75)

    • In the correct units that SHEIN requires (e.g., centimeters or inches, depending on the field

Why the Size Chart Matters

  • Improves listing quality: Products with a size chart are more likely to be approved faster and ranked better.

  • Reduces returns: Clear sizing information helps buyers choose the right fit.

  • Boosts buyer confidence: Shows you care about accuracy and customer experience.

Example: 

If you’re selling a women’s top, your size chart might include:

Attribute

Value

Shoulder

38.5 cm

Bust

92.0 cm

Length

62.5 cm

Sleeve

58.0 cm


Ensure all values are positive, in cm, and match the sizing guide used by SHEIN.

Brand Selection, Subsite Selection, and Packaging Details

This step ensures your product is listed correctly under the right brand and region on SHEIN, with accurate packaging details for fulfillment.

1. Brand Selection

What this means: SHEIN requires every product to be listed under a valid brand name, whether it's your own brand or a generic label.

How to use this field:

  • Click the dropdown: "Please select a brand" to choose from the available options.

  • If your brand was recently added or updated and is not showing, click “Refresh Brands” to fetch the latest list.

  • Choose the brand that matches your product label, as shown on SHEIN or what your customers will recognize.

2. Storefront Region (Subsite Selection)

What this means: SHEIN operates across multiple storefront regions (like the US, UK, and EU). You must assign your product to the right storefront subsite where you want it to be listed.

How to use this field:

  • Click the "Select Subsite" dropdown.

  • Pick the region where you want this product to be sold.

  • If you cannot find your storefront subsite region, click “Refresh Storefront Regions” to load the latest available options.


| Note: This field is mandatory. Without selecting a subsite, the product won’t sync to SHEIN.

3. Packaging Details

To ensure successful shipping and listing, you must add the packaging size and weight of your product.


What you’ll need to enter:

Field

Unit

Description

Length

cm

The longest side of the package

Width

cm

The shortest side of the package

Height

cm

The vertical side (top to bottom)

Weight

g

The total weight of the package

Rules:

  • All values must be positive and in centimeters (cm) and grams (g).

  • Avoid using zeros or negative numbers.

Why this matters: Incorrect packaging info may lead to order rejections or delivery errors.

Product Specific Packaging

To ensure your product gets accepted by SHEIN, make sure all the packaging size inputs meet the following criteria:

Length, Width, Height (in centimeters):

  • Minimum: 0.01 cm

  • Maximum: 270.00 cm

Weight (in grams):

  • Minimum: 0.01 g

  • Maximum: 80,000.00 g

Values outside these ranges won’t be accepted. Always double-check before submitting.

Attribute Mapping and Price Settings

When your products are fetched via rules or through manual category selection, SHEIN’s category-based system automatically identifies what attributes are required for each product. These attributes help classify and display your products accurately on SHEIN.

| Assigning the right values helps with better product discoverability on SHEIN. 


Filling accurate attribute values:
  1. Ensures your products are eligible for listing
  2. Increases product visibility in search results on SHEIN
  3. Enhances category SEO within the marketplace, making your items more discoverable to customers searching by filter, keyword, or category
  4. Reduces errors and rejection rates


How to add attributes:

Fields

Explanation

Attributes Column

Lists all the required and important attributes for the selected SHEIN category (e.g., Quantity, Pattern Type, Material).

Attribute Value Column

You must map the correct values to each attribute from the dropdown or multi-select options.

Add Optional Attributes

Allows you to include extra attributes that may not be mandatory but further improve discoverability (like Fit Type, Sleeve Style, etc.).

+ (Add button)

Use this to manually add an attribute value if a suitable one is not available in the dropdown.

Trash Icon

Remove any incorrect or unnecessary values assigned.

Price Settings

This section lets you control how your product prices are synced on SHEIN, relative to your Shopify store.

Pricing Options:

  1. Same price as on Shopify

    • The price on SHEIN will exactly match your Shopify price.

    • Best for keeping consistent pricing across platforms.

  2. By fixed value

    • Add or subtract a flat amount from your Shopify price.

  3. By percentage

    • Adjust pricing by a specific percentage.

  4. Use Shopify’s compare at price

    • You can select either the sale price or the original price (compare at price) based on what’s active on your Shopify listing.

| Note: If the product doesn’t have a Shopify compare at price, by default, the Shopify price will be sent to SHEIN.

Saving Your Template


Once you've completed all the above steps:
  1. Provide a clear and descriptive name for the template within 20 characters
  2. Click on ‘Save Template’
  3. The template will now be available for quick assignment to future product sets


Once created, you can now view, edit, and manage your template in the ‘Templates’ main page section. You can visit it by clicking on ‘Templates’ in the left navigation menu bar. 

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