What are Catch Guidelines and Suggestion for Product Title ?

What are Catch Guidelines and Suggestion for Product Title ?

A customer should be able to read the title without seeing the picture and know exactly what the product and purpose is.

Accepted Structures:

FORMAT BRAND GENDER MODEL NAME KEYWORD COLOUR

Example ASICS Women’s Gel-Nimbus 19 Shoe Diva Blue

Pro tip: Product titles return search results just like Keywords. Think about what best describes your product and what your customers will search for.

ACCEPTABLE

• Min detail - Brand, Gender, Model, Product and Colour
• Proper Case - capitalizing the first letter of each word
• Necessary keywords. E.g. “Walking” if you were selling walking shoes.

NOT ACCEPTABLE

• ALL CAPS • Words such as New, Bargain, Great Deal, Lowest Price, etc.
• Vague titles like “Women’s Shoes”
• Spam Title with irrelevant keywords
• Duplicate words


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