What are Catch Guidelines and Suggestions for Product Description ?
What to include:
Provide detailed information on the product. If you can answer all of the customers’ potential questions in the description, you will increase conversion and reduce page abandonment.
Minimum Specifications:
Length: Max 2000 Characters (alphanumeric)
Catch Marketplace provides a single data field for all description, specification & feature information. If your existing product database includes that information in separate data fields, ensure the complete data set is provided together, to suit Catch’s single description field.
Pro tip: Your description should cover WHAT the product is, WHY a customer would buy your product and WHOyour product is best suited for. This will qualify your potential customer and ensure they are buying what they want.
Acceptable :
• Product information
• Product Specifications and Features:
• Dimensions/Size
• Colour
• Material
• Other specifics of the product
• Package inclusions
• Call to action (e.g. buy now!)
Not Acceptable :
• Pictures/videos in descriptions
• Returns policy
• Variant information
• Additional buying information
• Shipping information
• URL links or your contact information
• ALL CAPS
• Pricing
• Warranty Information
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