What are the different programs in Google Merchant Center and how to enable them?

What are the different programs in Google Merchant Center and how to enable them?

There are multiple programs in GMC, but some of them are important. Before we talk about all the different programs, let me show you where you can find them. 

  • In the left-hand menu, click Growth, then choose Manage programs. This gives you an overview of all the programs that are available in your account.


  1. Google Shopping Ads

  2. Free Listings

  3. Dynamic remarketing

  4. Local Inventory Ads

  5. Promotions

  6. Product Ratings

You can find the option to enable all the programs and complete the steps in each program