GTIN Exemption on Amazon

A GTIN (Global Trade Item Number) exemption allows sellers to list products on Amazon without needing a standard product identifier such as a UPC, EAN, or ISBN. This exemption is particularly useful for:

• Handmade, custom-made, or private-label products.
• Products that do not have a manufacturer-issued barcode.
• Sellers who wish to avoid purchasing barcodes for each product.

By obtaining a GTIN exemption, sellers can streamline the listing process and reduce costs while ensuring their products are eligible to be sold on Amazon.

For reference, watch the following tutorials:

1. Apply for Product ID, or GTIN, exemption
2. How To Apply For Amazon GTIN Exemption 2025

How to Request a GTIN Exemption in Amazon Seller Central

1. Log in to Amazon Seller Central and click on the three-dot menu on the left-hand side.

2. Navigate to Catalog > Add Products .

1. Click on the Blank Form and then Click Start.

1. Enter the product name in the ‘Item Name’ field, then select the appropriate ‘Product Type’ and click ‘Confirm

1. In the Brand Name section, check the box that says ‘This product doesn’t have a brand name’ if your brand is not registered on Amazon under the Brand Registry. This will automatically set the brand to ‘Generic’.

Click ‘Next’ to continue.”

A new pop-up window will appear stating : “UPC Exemption Approved.”

Click Acknowledge to proceed.

1. Fill in all the required fields under each tab: Description, Product Details, Offer, and Safety & Compliance, one by one.

Note: Product images are not mandatory at this stage. The current values are placeholders, so you can enter any basic details for now.

 **For the Description section:**

• Add a Product Description (e.g., ‘Men’s Summer T-Shirt’)
• Add Bullet Points highlighting key features (e.g., ‘Made with high-quality fabric’)”

For the Product Details section: This may vary based on your product type.

For Offer section:

For Safety and Compliance section:

1. Once you have filled in all the required product details, you will see Product Identity highlighted in red (as shown in the attached image).

Click on Apply now to request the exemption.

1. Your GTIN exemption is approved, you will be able to list your product without a Product ID (UPC).