There are two important action keys in Amazon:
Sync Status Key – This helps you check and sync the current status of your listings with Amazon.
Amazon Lookup Key – This allows you to match or search for your products in the Amazon marketplace.
Using Match from Amazon, you can directly match your products with existing listings on Amazon.
Using Search from Amazon, you can either list your product or create a new offer on the Amazon marketplace.

In detail :
The two main Amazon Action keys are the Sync Status Key and the Amazon Lookup Key. The Sync Status Key is used to check and synchronize the current status of your product listings with Amazon, ensuring they are up-to-date. The Amazon Lookup Key is designed to help you match or search for your products within the Amazon marketplace.
How does the Sync Status Key help me manage my Amazon listings?
The Sync Status Key helps you manage your Amazon listings by allowing you to quickly check and then synchronize the current status of those listings with Amazon. This ensures that the information displayed on Amazon for your products is accurate and reflective of their latest status.
What are the two primary uses of the Amazon Lookup Key?
The Amazon Lookup Key has two primary uses: "Match from Amazon" and "Search from Amazon." "Match from Amazon" allows you to directly link your products with existing listings on the Amazon marketplace. "Search from Amazon" provides the functionality to either list your product or create a new offer within the Amazon marketplace.
Can I link my existing products to Amazon listings using these keys?
Yes, you can link your existing products to Amazon listings using the "Match from Amazon" feature, which is a function of the Amazon Lookup Key. This allows for direct matching of your products with already established listings on the marketplace.
If my product doesn't have an existing listing on Amazon, how can I create one?
If your product doesn't have an existing listing on Amazon, you can create a new offer or list your product using the "Search from Amazon" feature, which is part of the Amazon Lookup Key. This option allows you to introduce your product to the Amazon marketplace.
What is the purpose of "Match from Amazon"?
The purpose of "Match from Amazon" is to enable you to directly align your products with existing listings on the Amazon marketplace. This is useful for sellers who want to add their offering to an already established product page.
What is the difference between "Match from Amazon" and "Search from Amazon"?
"Match from Amazon" allows you to link your product to an existing listing on the Amazon marketplace. In contrast, "Search from Amazon" provides the option to either list your product if it's new to the platform or create a new offer for an item, even if it might already exist but you wish to create a separate offering. Both are functions of the Amazon Lookup Key.
In what scenarios would I use the Sync Status Key versus the Amazon Lookup Key?
You would use the Sync Status Key when you need to verify and update the current status of your existing product listings on Amazon, ensuring data consistency. You would use the Amazon Lookup Key when you need to either find an existing product listing to match your product to ("Match from Amazon") or when you want to introduce a new product or offer to the marketplace ("Search from Amazon").