Create Campaign: 

Select Campaign Type 

1. Prospective (Audience Building): 
   
1. Purpose: Reach new customers who have not yet interacted with your store but are likely to convert.
2. Use Case: Best for growing brand awareness and acquiring first-time buyers.  
   
2. Retargeting: 
   
1. Purpose: Re-engage people who visited your website or interacted with your products but did not complete a purchase.
2. Benefit: Helps recover lost sales and increases return on ad spend. 
   

Pixel Data Requirement 

1. If you are new, start with a Prospective Campaign to bring in new traffic.
2. If you already have website visitors, ensure your Pixel is active and installed correctly. Once enough data is collected, the Retargeting option will become available. 
   

Create Prospective Campaign 

The Prospective Campaign helps you reach new audiences who are most likely to convert. The first step is to define your Campaign Details: 

1. Campaign Name: 
   
1. Enter a name for your campaign (up to 400 characters).
2. Use meaningful names (e.g., Summer Sale – Shoes – US Market) for easy tracking.
   
2. Budget Type: 
   
1. Select how you want to allocate your ad budget:
   
1. Daily → Spend a fixed amount each day.
2. Lifetime → Spend a total budget across the campaign duration. 
   
3. Budget: 
   
1. Enter the budget amount.
   
4. Start Date & End Date: 
   
1. Choose the duration for your campaign.
2. Your ads will start and stop automatically based on these dates. 
   
5. Target Locations:  
   
1. Define where your ads should be shown (city, state, or country).
2. You can add multiple locations for a broader reach. 
   
6. Gender:  
   
1. Choose the gender of your target audience: 
   
1. All → Default option.
2. Male
3. Female
   
7. Age Range:  
   
1. Set the minimum age and maximum age of your audience. 
   
8. Target Audience:  
   
1. Use interests, behaviors, or demographics to narrow your audience. 
   

Then proceed to the Ad Details step, where you will configure your creatives (images, text, and call-to-action).

Ad Details 

1. Primary Text (Title): 
   
1. The main ad copy displayed above your ad image.
2. Keep it short, engaging, and relevant.
3. Limit: Less than 400 characters. 
   
2. Choose Ad Format: 
   
1. Single Image Ad → Highlight one product or offer with a single image.
2. Carousel Image Ad → Showcase multiple products or images in a swipeable format. 
   
3. Choose Image: 
   
1. Upload an image for your ad.
2. Use high-quality visuals (minimum 1080x1080 pixels recommended).
3. Tip: Lifestyle/product-in-use images perform better than plain backgrounds. 
   
4. Headline:  
   
1. A short, attention-grabbing line shown directly below your ad image. Keep it crisp and impactful to draw immediate interest. 
   
5. Description: 
   
1. An additional line of text that provides context or supporting details. Use it to highlight key benefits or motivate viewers to take action. 
   
6. Website URL: 
   
1. Enter the destination link where you want customers to land. 
   
7. UTM Tags: 
   
1. Add tracking parameters for analytics.
2. Options: Campaign ID, Adset ID, Ad ID, Campaign Name, Adset Name, Ad Name.
3. Helps track ad performance in Google Analytics or other tools. 
   

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